What was the path?

Yeah, a bit meandering.

So as I mentioned after starting out physics, I ended up in documentary filmmaking and journalism, but also other areas of filmmaking too.

Tried my hand at drama and music videos and all the other things that many filmmakers do.

But in parallel to science documentaries and working at the BBC and some fantastic production companies in the private sector as well, There was a growing sense in all the encounters we had with people working in science that people were really worried about retention in the science sector and recruitment into the science sector.

And so I started to pay a bit more attention to that, and it became apparent that a lot of that stemmed back to what happens in school-level education, both in terms of engagement with young people, but also retention of science teachers.

It was a period when the government was really struggling to find the answers for recruiting and retaining science teachers.

Is it that instrumental or is there something else going on for you in the inclusion of art in earth observation data?