Like, what, what do you think the average business owners, like the folks that are coming to you, what are, what are they, what are they feeling and experiencing in this really fast-moving space, and how much should people actually care?

One of the things that I love about my work and, like, what I mentioned upcoming is that I get to study humans, and I've always done philoso- Like, for fun, I listen and read philosophy, psychology, human persuasion, ideologies, worldviews, beliefs.

Like, why do people...

And I come from a centrist view.

Like, why do people see the world differently? A few principles that I've come to realize are, number one, every human being has a sticker on their head saying, "I'm smarter than you." That's number one.

[chuckles] Number two, everyone has a sign saying, "Lead me" secretly.

They won't admit it, but everyone wants to be led.

Mm-hmm.