Why do startups repeatedly try to scale, go to market before even they have figured out repeatable sales and positioning? Why does this keep happening?

I think there are a couple of factors that come into play here.

One is that startups essentially are measured by their growth.

What's the difference between a small business and a startup? A startup is they're growing and they're growing fast.

And the whole point is it needs to grow quickly.

And so for that, people are always looking like a few steps ahead.

And so they're trying to race to the end.

So when it becomes very late to come and fix the unfixable now?