Yeah.

You know, I mean, it's, it's always that seeking that knowledge.

But you're absolutely right.

There's a lot of great people, I mean, from a coaching standpoint, that ...

And I heard a great, I heard a great quote by S- Simon Sinek today, but they begin to smell or sniff their own fumes.

They, [laughs] you know, and I'm going, "That is fricking spot on, man." You begin to s- sniff your own fumes.

But, and, uh ...

Right.