What's, what's, what's the exciting things that are happening this year?

Well, I'd like to think that the first thing that people will see is that we've listened, and I mean, we knew it last year watching it real time, you know, I mean, but we listened to feedback from the customers before they even get to the gates.

You know, people were camping out, and it was something like we've never seen before, all going around the block.

But this year we added a second gate for general admission.

So we used to have the main gate where you go through like the rick house structure, and that was it.

And then we had the VIP gate.

And so this year we added a second GA gate.

... pretty damn quick

Right.

And we're very, and thank you, Jeremy, for that.

And we're, and we're very, I'm price and value sensitive.

Again, as a consumer, I want value.

If we're going to charge, we don't just charge ticket prices to see how much people are willing to pay on something, you know, how high will they go? So we actually look at the costs of each of the sessions and what the value of that experience is, whether you're getting a takeaway, able to some of them.

We're doing a couple where you can actually buy a buy a bottle of the product and you have to be in that session to have access to it.

So but we're always careful with that.

But