
Randall Zaitz
Digital Creative Director at Gorilla 76, a St. Louis-based industrial B2B marketing agency.
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Aug 6, 2026
Everyone’s asking the wrong question about AI and websites w/ Randall Zaitz
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Nihal ShettyHOST
But with a website, I imagine it's a little bit harder to get to that minimal viable product just from AI in some way because there's probably a lot of things that you don't know that you're making a mistake on, but they're pretty critical things that go far beyond like typical writing errors like, you know, this person is opening their... you know article with like a very stupid very big general claim or whatever like you know like the world is changing with data centers you don't want to open an essay with this right like you don't want to open an article with this but like with with websites it feels like there's a lot of things that people just don't know they're getting wrong so i don't know like i think that it makes sense to me that website design ai can be used in a lot of parts of it but i guess as an outsider it's hard for me to imagine how ai could be like building a website from start to finish without knowing exactly without someone in control saying like this is what makes for a good website so um maybe i'm wrong i don't know but i think in our first get there we should just talk a little bit about what a website build actually is so you know randall you've built a lot of websites what are the components that go into a website

Randall ZaitzGUEST
Um, so a website's a multidisciplinary like thing, right? It's a, it's, it's not, uh, and this isn't diminishing to anything.

Randall ZaitzGUEST
It's not like designing a poster where it might work with two people where there's a designer and there's a writer.

Randall ZaitzGUEST
Sometimes there's just the designer and there's not a need for a writer or you're writing an article.

Randall ZaitzGUEST
There's usually more than one person involved, but it's not quite as multidisciplinary as a website.

Randall ZaitzGUEST
A website's going to involve writers, designers, business experts, subject matter experts, developers.
9 MINS LATER

Nihal ShettyHOST
But what changes with AI? What doesn't change with AI, right? Like when you're thinking about, when you're imagining your role or when you imagine the roles of people who are involved in building websites, like where do you see AI as making the greatest impact and where do you see AI is still probably not going to make the impact for the near future? Um,