Is it the same concept?

It is.

So we were founded in 2011 by Jonathan Kaplan, who was a tech guy.

He invented the video flip phone, sold it to Cisco, and then he founded The Melt with his same group of investors that had invested in flip video.

And we were founded as a grilled cheese brand.

And then I came on board in 2016.

And so we had introduced burgers at the time.

So how does that work, though? I mean, you can say that, but what do you do to empower the employees to know that they have the freedom to do what they need to do to do an I Love It Here experience?