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Rajasekhar Parcha
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Oct 25, 2026
Who Owns the Customer Beyond the Prescription?
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5:54Rajasekhar ParchaGUEST
So we asked the chemist, why are you doing this? You know, that this is a medicine, how can you actually cheat people? There are all the villagers who are coming for because rules and all that.
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6:07Rajasekhar ParchaGUEST
The chemist actually then said, sir, do one thing, take an order, three box because we'll send it to me.
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6:20Rajasekhar ParchaGUEST
Then we go back to Thiruvannamalai and we gave eight or nine orders to that fellow, to that distributor.
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6:27Rajasekhar ParchaGUEST
He took two orders and he returned back five orders back to us, saying that, sir, these five we cannot supply, these two I will supply.
13 MINS LATER
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19:21Salil KalyanpurHOST
Thank you for taking me through a what you call a long answer those kind of answers are what interests me the most because it provides very rich context to to your thinking to the way that your organization has been built and also you've described the problem really well but you know now i i i think it's uh let's do a little deep dive and understand what go active actually does you know the because uh you know there is to define the business in plain language you know it's either it's a partner or a competitor frame right and so like you rightly said this is about partner and competitor both from pharma companies really well but you know now I think it's let's do a little deep dive and understand what go active actually does you know the because you know there is to define the business in plain language you know it's either it's a partner or a competitor frame right and so like you rightly said this is about partner and competitor both from pharma companies point of view from distributors point of view from everybody that stakeholders whenever there's a new entrant there is always a bit of distrust or a bit of trying to wait and watch and and all of that so that's why I want to get a little precise about what happens so you know but what does go up to do let's get specific here who pays you who do you serve What would a chemist in a tier 3 town say that you do for them?