Tell us, give us both sides of the coin where people really can dig in and do the right things and where people have gone off the rails to just do the wrong thing.

Yes, that's great.

So let's start with what's wrong before we go to what's right.

So the way today marketing works and how teams do marketing, especially with email and SMS on tools like Klaviyo and Attentive is you send a cart abandonment email when someone adds the cart.

and abandons it two hours later.

You send them an SMS 10 hours later.

And you do this rule-based approach of assuming when people are going to interact with your website based on triggers that you set manually, where your marketing team and data silos that you're analyzing.

How do you rank those two and then against like all the other social media stuff that's out there that people are also pushing?