But w- tell us what that mission is.

Well, let me take a step back.

I'll just tell you, as I think about things right now and for the last maybe 15 or 20 years, I have three boys.

My oldest is 20.

By no coincidence, when I say about 20 years, my mission s- uh, has been pretty driven towards protecting kids.

I've seen so many bad things happen to kids under so many bad circumstances, all based on so many missed opportunities in every arena, whether it be in education in the school setting, whether it be by way of these e-cigarettes and Juul as perpetrators, as, as predators really.

They're trying to hook kids for life.

How'd you do that?