Right.

This isn't a wave.

It's not a trend.

It's gonna be a big part of our lifestyles.

AI was only accessible to certain people, Silicon Valley and insiders.

And I've had people around me that have been using business intelligence, which is pretty much a version of artificial intelligence, well before I even knew what BI stood for or AI.

So when I saw voice, the number one thing that I see businesses struggle with the most isn't just the leads, that's a big problem, but it's the ability to connect with the person that inquired and scale their business, not only for new people, but for their existing database.

Yeah.