So just, just comment on how a company your size wins head-to-head against those larger players.

Uh, thank you for the question, James.

There are two things we are very good at.

Number one, product.

We arguably make the very best product in the market.

And two, we provide the very best support in the business.

Not because I say so, but because all the customer survey say so.

So, you know, how big have those become, and, and where does AI fit in, in, into, uh, the product and, and, uh, your strategy?