How do you get that in that system effectively?

Yeah, so I think the term is institutional memory.

And when I say intention, we have specific people within our company who are our, you know, quote unquote consultants.

they have specific points of view.

If we want to attach them to some sort of AI tool that we're building, and we have built several ourselves, we have to extrapolate their point of view in one way or another in addition to their writing style and some other human-esque type of characteristics.

So that's pretty simple.

We just interview them.

How are you kind of figuring out the new level of SEO and AEO with this new machine of content creation and thought leadership?