Yeah

... for GEO, for AI search, people search using long conversational questions like they're talking to someone.

So it's more like, um, "Is there a family-owned bakery in the East End of London that sells sourdough bread and is open at 7:00 AM tomorrow?" You know? That kind of thing, where it's asking for lots of different bits of information.

So the way the AI search tools work, whether it's Claude, ChatGPT, Gemini, whichever one you're using, they basically work in the same way.

They- Pick apart that question, they take out all the key facts from it, and what the actual requirements are, what is the intent behind the question.

Does the person searching want to find out information? Do they want to buy something? Do they want to compare results from something else? Um, that kind of thing.

And then it finds all the relevant information, but it's looking for ideas, the ideas behind the question, not just the specific words.

Yeah.

... what does that mean?

So essentially, search tools, AI search tools, like ChatGPT, Claude, Gemini, all of those, they are basically generative engines because they use LLMs, which are kind of like computer programs, but not.

They're machine learning models that have been trained on vast amounts of data, of text.

So they understand human language, they recognize patterns in the language, and then can predict what comes next.

And AI search tools use those LLMs, those machine learning models, to generate new content, new results, new answers based on a person's input.

So it's not just producing what it already has the information for, it's putting new information together to give a conversational response to a question.

this one core thing, is that gonna reward us?

Yes, absolutely.