R
Rachel Pedersen
Internet personality
2
APPEARANCES
2
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012
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Jun 21, 2026
AI Won't Save Your Business If You Don't Do This First w/Rachel Pedersen
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26:42

Adam RotherHOST
But for those who don't, can you give us just a, you know, brief overview of your, background how did you get into entrepreneurship and then we can jump into more specific questions and so on

Rachel PedersenGUEST
sure so we'll kind of skip like the full backstory but basically growing up my my parents were in ministry my dad was a pastor my mom was a worship leader and what that kind of left us with was we grew up below the poverty line and when I say that people are like there's no way like No.

Rachel PedersenGUEST
And I mean, when I was born, I was raised in a tiny, like a basement, a tiny little like portion of a basement.

Rachel PedersenGUEST
So it was straight up just very different than how I think I would have imagined.
24 MINS LATER

Adam RotherHOST
And, or I don't know if it's just the only one that you wrote or you have more of them, but the most recent one or the one that I know about is the unfiltered, right? What prompts you to actually wrote this book?
How to Create Viral Content Using Content Marketing and Audience Retention in Less Time
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Rachel PedersenGUEST
Ooh, there were three major turning points where basically I was like, "I have to rethink things." One was when I found myself on welfare, on food stamps, as a single mom at 21 years old, no college education, no viable skill sets besides service work, and looking at my daughter, realizing I'm having to give blood plasma just to pay for diapers.

Rachel PedersenGUEST
So within three years, I was able to get to a place where I could start building something.
24 MINS LATER
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28:31Jay LeeHOST
Um, uh, Rukshan- Rukshana is saying, "Do you suggest as a beginner we should post regarding who we help? Like I help coaches, course sellers and brands, so all my posts should be related to the problem they are facing, or should I post about my struggles, how I learned the best hooks? Which one is, is better?"