Yeah.

And we were talking about the style of the content, and he had said to me, "Do you know what I love? Do you know the videos that you see, and it's like three things I would've done differently when I start my brand, and like you swipe across and it gives the examples?" And I said, "I'm gonna stop you there." I was like, "You found that interesting." And he was like, "Yeah." And I was like, "You as a founder found that interesting." And he was like, "Yeah." And I was like, "Yeah, but what, does your client find that interesting? Does your customer find that interesting?" And he was like, "Well, no." And I said, "Well, why would you be posting it as a new brand?"

Um, so you have to make sure you have the right product then as well, like, that you're selling online.

Yeah, and I, again, like, I've spoken about this on social media, Irish people, we don't, we tend not to buy the way American people buy.

We don't like a hard sell.

We don't like it to be in your face.

And again, I feel like brands miss that boat when it comes to their influencers.

Like, 'cause a brand will give you a brief, and it'll say, in the first three seconds, you need to say what the brand is, who it's by, give the description, give all this, and it's like you're asking somebody who's already built this massive platform, you're giving them a brief that doesn't fit their-