Okay.

So when we do it, we look at keyword ideas, and we start by looking at, what is the search demand? What are people interested in? Are they asking these questions? A lot of the keywords we see in Google are actually questions.

Like, if you really know how to do keyword research, you'll find questions there all the time.

So the first step is to figure out, what are people searching for, so you can create content on it.

Then you wanna see, what can my website potentially rank for? This is for Google.

What can my website potentially rank for? What keywords should I use? And you're gonna use those keywords in all the places Google is going to look for information on that page, so things like your title tag, your meta description, your image file name, your copy, your header tags.

I know a few of those may have felt just slightly technical, but I promise they're not, and, like, you can adjust them really easily, especially if you're on WordPress.

So what are, like, two or three things that she can do this week to start kind of getting a little bit of momentum in this area?