How do you even unravel prioritization or just an order of operation when it comes to starting?

That's a really great question.

And what I love to tell people is that while making clothes, whether you are just screen printing t-shirts and want to reach a certain person or you are making garments from scratch, It's a creative endeavor, but you are still becoming an entrepreneur.

You are still starting a business.

You are still stepping into a CEO role.

And so just like every other small business out on the planet, the number one thing you really need to do is get to know your target customer.

I really think you need to know who you're selling to.

how do you balance that kind of high-end high-end, high-quality materials with staying in business?