When you reflect on that, like, what do you think you really got right in that process?

I think what you need to realize is not only about, you know, naming something and doing some marketing.

It's how you completely reorganize your product, your organization, your people, your structure, as well as your partnership.

Because at the end, it's kind of partnership ecosystem.

And, you know, it's also a focus where we realize instead of building a small gadget insurance with a standard API, we are actually looking at building a very strong corporate-driven company, a lot of governances.

We need more ISO certification.

We need, you know, certain level of security, trust center.

[laughs]