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Pupinder Ghatora

Sep 8, 2026

2:09
Yeah,
2:10
so no, those aren't side effects.
2:12
Those are additional benefits.
2:13
That's what's happening.
2:14
So that was like our crossroads.
2:16
So we were like, we really want to go down the kind of medical route and go down the joint care space because we know that it does make a bit of difference.
2:24
but the bureaucracy and the investment and everything else to get into the pharma world with a product like this yeah which is not classed as a pharmaceutical was so so difficult so we thought to ourselves right we've got these additional benefits why don't we do the aesthetic route, you can treat it as a food supplement, but we'll go through the process as if we're releasing a pharmaceutical.
4:25
word.

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