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Prys Morgan

Historian

Aug 5, 2026

34:05
So we hear lots of kind of doom and gloom in agriculture, but it doesn't feel like that here, does it?
34:10
No, I think it's important that we recognise where we are and celebrate success, I suppose, as well.
34:16
We've got excellent farmers that are producing top quality meat.
34:21
And I think people are starting to understand the importance of meat as well in terms of its health benefits, you know, rich in zinc and vitamins.
34:31
and minerals.
34:31
So, you know, it is important part of a balanced diet.
34:35
Not only that, of course, we've got good prices as well for the farmers.
34:57
Have you identified what your focus is for the next year, year and a half?
34:05
So we hear lots of kind of doom and gloom in agriculture, but it doesn't feel like that here, does it?
34:10
No, I think it's important that we recognise where we are and celebrate success, I suppose, as well.
34:16
We've got excellent farmers that are producing top quality meat.
34:21
And I think people are starting to understand the importance of meat as well in terms of its health benefits, you know, rich in zinc and vitamins.
34:31
and minerals so you know it is important part of a balanced diet not only that of course we've got a good prices as well for the farmers and at the end of the day you know a profitable business will reinvest in the business and look after the environment as well
34:57
Have you identified what your focus is for the next year, year and a half?
35:02
I think I'm five weeks in and I think I'm still looking and seeing what needs to focus on.
35:09
But some of the things that are a bit worrying, I think, as an industry perspective, is the reduction in livestock numbers we've seen for many years.

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