How does it feel two and a half years in full time now, Priscilla? What has changed since you have been behind the scenes of this business now for a while? What have you seen change, especially since you came on full time?

I mean, it's certainly grown exponentially.

I mean, it's, I think when she's, when Elise started the great audio book adventure, it was like an entirely different format even almost.

So, um, from the very beginnings of when, you know, you're, you're just working out what the program's going to look like.

And you're doing that real time testing with, um, with actors and non-actors too.

So, you know, you don't have to be an actor to be an audio book narrator.

So, So it's definitely been great to see the sort of components and the foundations start to build along the way, where now it's just like a really solid foundation.

Priscilla, what about for you? I'd love to hear more about what you think.