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Price Latimer

Aug 31, 2026

26:53
independent study with
26:54
Thalo Labs, which is a New York-based carbon capture company.
26:58
They are used at Newark Airport and Port Authority and big civic projects.
27:03
And we were able to determine that one gallon of alchemist paint absorbs as much carbon dioxide as nine trees in one day while drying.
27:11
Wow.
27:12
So again, there are all these things that we like to talk about, all these factors that contribute to it being a wellness paint.
27:20
Obviously, we talked about it being breathable, well-suited for allergy sufferers, immunocompromised people.

5 MINS LATER

32:52
So
20:56
Hmm
20:56
... kind of other senses.
20:58
I was really lucky.
21:00
When I was really little, I lived close to a museum, and I, when I was in a stroller, I would get my grandmother to take me over there to the museum.
21:08
So art was very influential, and then I was very lucky to go to the Rhode Island School of Design, to Parsons School of Design.
21:16
So I really worked in art and design for, professionally, for almost 30 years.
21:21
Uh, and then the, the genesis of Alchemist was that Maya and I had become friends.
21:53
Yeah.
10:59
[laughs] And she-
11:00
Yeah.
11:01
And then so basically my background is...
11:05
I mean, I grew up in Texas.
11:08
I grew up spending a lot of time on my family ranch.
11:10
I grew up very, very, very connected to nature, very connected to animals, like, you know, the plants, everything.
11:16
Um, and so since a young child, like, I always was very, um, you know, just drawn to being, you know, having that, like, innate connection with nature.

6 MINS LATER

17:12
Yeah.

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