What's the quickest and easiest approach that you've experienced on that?

conversational ai unlocks the ability for a hotel to have this ideal pre-arrival vip conversation with every guest that's arriving at the hotel and the benefit of that is other than the guest feeling special because they're going to converse specifically with the hotel about specific details um is From a revenue generation perspective, offering upsells contextually from the report that we've pulled has seen an increase in conversion rate of 32%.

Where do you start in order to initiate that IA-led guest messaging?

Yeah, there's low hanging fruit.

So there's your purpose of stay, your table bookings, your spa bookings, your room upgrades.

And they're definitely great places to start because it builds confidence in the system.

Staff get to see how it works.

revenues coming in hotels get to see what guests are saying in these conversations and after a few months what tends to happen is hotels get more adventurous they begin seeing a product opportunity that didn't once exist so your early check-ins your late checkouts your wine of the week your local experiences so you don't have to start with this large AI strategy.