How would you, what, what would be again, big picture recommendation to somebody like that? And I'm sorry, I'm putting me on the

Oh, no, no.

Well, you know, it's so funny.

Yeah, I know.

So the imagery that popped in my head was, right, fashion, right? When we think about fashion, fashion is trendy.

People will go buy a designer label or whatever, whatever influencer saying because, just because, right? They may not know whether they like it or, you know, they like the bag, they like the trend, but they want to do it because it's popular, right? So some of that you can't go against that grain because if there's a swell and pressure of being able to, to, to, latch yourself to a trend, I get some of that, right? So the person that you mentioned needs to feed in a little bit into, right, you know, that trend, you know, attraction.

And, and, right, be able to come up with how they can take that trend, which is AI, and apply it and basically paint a picture of what it could improve, what can get better, right? You still need to lean into and say, hey, yes, yes, we'll use AI, but these are the types of problems that we can solve.

And there's a misalignment as to where we're going and what we need, you know, when you and I talk about that a lot too, right.