Yeah, and I think ultimately when you have the context, I mean, that, that's kind of a double-edged sword, and I think that's, uh, on your side, Prasad, for, with, with Axle, is, like, when you see everything as a trend and you see it as percentages of your gross, as you see it as percentage of your operating, like, you, you really s- you can't hide from that, and it, it, it demystifies some of the process and the anti-transparency that happens with some of these transactions.

Yeah, definitely.

I think as you were saying, y- the revenue number is revenue number.

So some of the reports users keep asking, "Can you show a percentage of GP on every co- every row?" Like, why do you wanna see that as a percentage of GP? You're looking at, okay, this is 5%, 2% overhead expenses.

So that's when I realized you can look at a lot of numbers, but the ones you can really look at, you know as an operator which numbers or what certain percentage should be.

So I talked to somebody who said, "Oh, this has gotta be 27%." I'm like, "Oh my God, I don't even know how they actually have that wired in their mind to look at that exact numbers." So, so we had to build a lot of trending reports.

Over 12 months, expense trend, paying, uh, expenses by vendor.

[laughs]

You know,

we started talking before the ad came into the forefront.

You're one of the OGs of AI.

You studied AI.

No, but when we started talking about, hey, the data, how do we protect the data, AI wasn't even in the conversation.

And anyway, yeah, so I actually had a motive, and it's funny.

I was looking at my original deck from 2019.

Okay.