If you could shift the industry's focus, what's one water reuse conversation we should be having right now that we're not?

Yeah, so I think treatment and public perception, as you noted, are definitely foundational for the success of water reuse projects.

So in the response that I'm going to give, in no way am I saying that that is not the cornerstone for the success of these projects.

However, there is a shift in how we start thinking about water reuse and the larger water management toolkit for utilities.

Water reuse is now becoming a core water supply strategy and not just a drought response strategy.

And what I mean by that is if you look at areas, say, for example, in the Northeast or the Southeast, where there is an increasing groundwater depletion occurring from the use of or over pumping of groundwater for drinking water purposes or even on the east coast or mid-Atlantic where you're seeing occurrences of land subsidence and saltwater intrusion or considering water reuse as a resiliency tool.

The Midwest for industrial reuse purposes, so you're offsetting the water required that you otherwise would get drinking water for.

Okay, so looking to the future, as water does often look into the future by at least decades, as you were mentioning, if not longer than that, how do you see emerging contaminants, artificial intelligence, and advanced monitoring changing the future of potable reuse? I mean, we're in a very interesting time right now.