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Prabhat Jha

Prabhat Jha

Former Member of Rajya Sabha

Jul 16, 2026

1:38
When you say India's food heritage is disappearing, what exactly are we losing? Is it simply crop varieties, or is there a much larger story behind it?
1:49
That's an interesting question, Shreya.
1:51
So when the food heritage is disappearing, we lose much more than crop varieties.
1:56
What we lose is living knowledge system that evolved over centuries.
2:00
The traditional crops that were there were adapted to local soils, rainfall patterns, were immune to the pest attacks, and also the livelihoods and cultural practices of the people.
2:11
They were part of an ecosystem that worked with nature rather than against.
2:14
I asked some of the Pramono customers about the foods that they missed from their childhood days, and we have, uh, many, many interesting insights.
5:30
How do you view its legacy today? What did it solve, and what challenges did it unintentionally create?

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