Polar Music

But like because he really focuses on the money, there's something a little smarmy about him that just makes him really interesting.

In 1963, he started Polar Music.

and became one of the country's most prolific songwriters.

Fast-forwarding a bit here, but despite becoming a multimillionaire, he was still stingy about money in some ways.

And his eyes become the hearts because he sees Bjorn up there.

And then his eyes become the dollar signs.

Shortly thereafter, the Hootenanny Singers were signed to Stig's record company, Polar Music.

Bjorn later said, Stig was the first to believe we could make it big out in the world.