How did that look like to you?

Yeah.

Yeah, and building on what you're saying, it's that also speed versus, you know, do you get something out fast and get to the market quickly and capture the audience and be first? Or do you wait until it's really great and until it's almost perfect? Because I don't think anything can be perfect, but until it's almost there.

Look, like at a market stall, Pippinart, it was pretty rough and ready.

The products were not perfect.

I iterated all the time.

I was learning as I was going.

I'm teeing you up.