Tell us about some of the challenges

in the last few years.

Yes.

Seven years ago was when we kind of ended up restructuring, not restructuring, but buying our parents out.

Dad still takes an interest, but none of the bad, you know, he'll still enjoy reading the daily sales because we still do that old fashioned part.

But we've changed a lot and just bringing in new systems, which has been really helpful.

So we can even just look at our phone no matter where we are and just see, you know, like the margin.

How important is it to, you're talking about service, but have you seen a direct correlation since you've implemented the chats with real people? Driving revenue or retention of