So based off your answer, Pip, what would be the simplest entry point you'd recommend to someone who's interested but not sure where to start in regards to having smart home technology in their house?

I mean, it's a subjective question.

It depends on the person.

Obviously, you know, some people are into music, some people are into lighting, some people are into whatever they're into.

And I think that you just need to do your research, especially, you know, if people are buying their first home, for example, you know, perhaps that's a bigger investment than someone who's like in their later years and they've got more wealth accumulated.

I would say the one thing that you should start with is something that you can build upon.

So like if it was me, it would start with the IT of the house because then everything else is built up around that.

And how do you, Pip, how would you suggest to shift the conversation from that's a really cool gadget or that's a really cool item, I wish I could have it, to that actually improves quality of life?