Yeah.

So I would say, well, one piece was, uh, it's just a completely, a complete shifting of the dynamic between you and the client.

The traditional way is we're writing free proposals, right? We're begging for work.

We're so, we're tap dancing, we're doing everything we can to show how amazing we are and, and show how smart we are, and look at what I know, and look at what I can do.

And we're just hoping that the client will hire us, and they can just do whatever they want, right? They can just take your proposal, they can ignore you, they can ghost you, they can never talk to you again, and you just do all this work for them for free.

And so, so one thing was completely shifting that and saying, "We don't do proposals at all, but you'll pay us a, you know, nominal, nominal amount of money, you know, a few hundred dollars at first, and I will sit down with you and I will give you really valuable, a really valuable plan.

So you want this goal over here? I will interview you, understand everything, not just about what you think you want, but, like, about your business and your goals and your challenges, and where you've been and where you are now, and where you wanna go.

So has, have people pushed back at all? Like, what, what, what are some readers saying when they're not in that head space? Like, I feel like that's a, a bottleneck that has to be addressed in some way.

[laughs]

Like, not enough money, but too much work.

Um, and I was also having a hard time fi- I, I thought the solution at that time was to get more of those.

And I was frustrated, because it felt like I was doing all this work to connect with people, and most of the people that I spoke to, $30,000 was wildly out of their budget.

And so I was saying this to my business coach, and he said, "Well..." I said, "These people all wanna work with me.

They just don't have anything close to this budget." And he said, "Well, how much money do they have, Pia?" And I said, "They've got, like, $3,000." And he said, "Well, what could you offer them for $3,000?" And I said, "I mean, s- if they would just get out of my way, like Steve and I could do a lot of stuff, like, let's say, in a day.

Like, we could actually build someone a simple website and a logo and, and their business cards, and, you know, I could write the copy.

What's a freedom calculator?

Totally.

Remember, I'm talking about solo people.

Maybe you have a couple contractors, but it's not, it's not all...

It's, if it's an ongoing engagement, that's a second engagement.

The first engagement is a package that has a beginning, a middle, and an end.

And I deliver entire brands and websites, the entire package, like after my brand shrink, in a two-day intensive for $40,000.

So the idea is I just told you what you need.

Yeah.