Mm-hmm

... we wanted to take it.

So we engaged with an external brand strategy agency, and they supported us in developing the new LPA Group brand.

This was a process that lasted several months.

We looked at how, how are we positioned against our competitors? How do we want our customers to see us? And also, does the brand personality align with our own values? And then we launched our brand last summer.

It's not...

It's more than a logo.

Yeah.