So maybe you can tell our audience, as an investor operator, where is the real monetization point in the protein super cycle for seafood, premium branded demand, food service substitution, value-added convenience? or cost down commodity scale? Maybe give us your one highest conviction bet for the next 24 months and the one consumer signal you track that tells you it's real, not hype.

Yeah.

Before answering your question, please let me start with this message.

Today, protein itself is not expensive.

You just have to do your homework while shopping and don't get trapped by marketing.

Think of peas, chicken, dairy products, and of course, fish.

A canned tuna, for example, is really ready for money, containing more than 30 grams of protein per 100 gram.

So share with us the KPI it must be to get in the commercial recipe.