Can you tell me a little bit about how this partnership and this collaboration came to be?

So in IKEA, we're very curious about how people live.

Like, life at home is what we do.

And gaming is such a big part of people's lives.

Almost everyone does it in almost every home throughout the world.

This time around, we really wanted to team up with experts in playing games at home who really understand the players, who understand, you know, the hardware, the frustrations and the games.

So Xbox, we reached out and we had our first conversations and turned out a very natural fit.

But before we get into it, I want to know from each of you, pick your favorite child from this collection,