[laughs]

Uh, but I think the key for me was really trying to listen and understand, uh, and really appreciate the local community and how I could fit in in a way that hopefully created value beyond just the work that we did.

And so, uh, I spent a lot of time with the original team there to go, like, uh, what is going to differentiate us? How are we really going to operate? And what's gonna define our culture? And we came up with a number of principles, one of them being one whanau, and whanau is Maori for family.

And how did you think about bringing that beyond the team within BCG to your clients in the community?

Uh, it's a really important effort to think about, like, how can I make the community that we operate in feel like part of BCG, and that we're there to support? And there is a book written recently called Unreasonable Hospitality about how Eleven Madison- ...

uh, was the best restaurant in the world and the journey to get there, and I really believe that summarized really how I approached client service, and thinking about you constantly go above and beyond what the client asks.

You're constantly looking for, how do I add more value here, or bring an expert there that they haven't asked for but could really provide a new insight? And I think that's something that just, it resonates with me as a person, but also I think how can we go above and beyond to meet, uh, unreasonable expectations so that you are as successful as can be?