Phil White is already building the next version of that idea, and it goes well past automotive.

And for next year, we also have a second brand which we're putting alongside the Motorsport Technology Expo, and that will really help focus on, uh, technology transfer into other markets.

Mm-hmm.

And that's all about vehicles and platforms that operate in the world's harshest environments.

So it has a huge amount of technology sharing, technology learning, peer-to-peer engineers, coatings, thermal management solutions.

Um, you know, so it opens the doors to defense attendees, aerospace, space, off-highway, marine.

Um, all of these industries are utilizing similar engineering practices and technologies that motorsport does, but motorsport can teach them how to adopt, engineer, build quicker than they ever have done before.