Right.

I mean, obviously, you know, China hasn't turned off the factories.

Australia's got a, you know, issue with profitability with all the other dealers and market share.

They're losing.

Canada's gonna import a whole bunch, and we'll see how those guys are, uh, gonna deal with it.

But I think that the technology's there.

We have to embrace that.

Yeah, Utah.

Nice

...

so those are big deals.

But the biggest thing that I've seen is, uh, we, we had a marketing covenant, uh, announced last month, uh, beginning of this month, uh, scheduled to start the 27th, and that's gonna be a game changer for every single, uh, smaller market store.

We're not the biggest store, but what it does is a lot of times we're fighting against customers that don't really, or c- you know, showing us a price out of our market.

Maybe an Idaho store that has a price that's just ridiculous 'cause they ordered too much inventory and made a bad decision, and then it depresses the whole market.

Uh, and, and so what happens is now, uh, in- invoice is gonna be the base.

Where's your focus going the second half to close out 2026 strong, Phil?

Yeah.

So we tackle those two things, and then, uh, to also to make sure that we're buying cars correctly as far as trades.

I mean, we took in three diesel trucks that are deleted, and they look great unless you climb underneath them.

The second you drive it over UVI, it flags that, "Hey, this thing's missing some s- uh, emissions components," and that can save you 5 to $7,000, uh, from needing a DPF or the kind of stuff like that.

And so I think that we're folding into our process to where when we deliver a car, we're gonna run it through there to make sure there's no damage and make sure we're transparent with the, with the guest to make sure that the vehicles are delivered in a, in a accurate condition, uh, to make sure that, uh, we hold to that standard.

So I think we're really excited about that.

Uh, the technology makes sense.

What was the biggest gap between what the team thought was, what, what the team thought good looked like and what you actually expected now that you're six months in?