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Phil Eich

Phil Eich

Phil Eich is the founder of Storyville, a storytelling and human-centered marketing agency helping cities and communities tell their real stories; based in Bay City, Michigan.

Aug 18, 2026

4:14
Um, But backing up to my other second question, how did you get into this?
4:19
So the short story, I was a teacher in Bay City.
4:23
I taught middle school.
4:24
My twin brother lost his job and moved in with me while he was trying to figure out what it was he wanted to do next.
4:31
And what he decided to do next was build steel body acoustic resonator guitars.
4:38
He was previously working for a hand builder in Virginia and then had to move to Chicago for some family reasons and lost his job at McMaster Car.
4:49
And so he moved in with me and started to do what he knew how to do, which was build guitars.

8 MINS LATER

12:58
So I guess what has surprised you the most about how people talk about where they live or place? Like, is there a thread or just...

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