And through all of those owners, Peter sees one thread.

What I would say is Jaguar's been on an interesting journey where in many cases it was an innovator.

I also got that luxury.

At the time we were launching the new, I guess the XF had come in, the, it was F-Type, then the XE and XF.

And the direction we had was we want to be innovative.

We want the latest connectivity because we want to connect and speak to our next generation of customers.

And we did some amazing stuff.

And Peter has a theory about where it comes from.