What jumped out at you is what was broken.

Wow, that's a great question.

So when you said that courses don't help people when they are about to get it wrong, I'd actually say there's another, that's not untrue, but there's a deeper truth which is even worse, which is an industry statistic that no one wants to admit, which is 85% of courses never get finished.

So that's a big number.

It's ridiculously huge because marketers and salespeople spend all their time going, yeah, you should.

And we engineer language and we talk about NLPs and open loops and we have all these tactics to influence the way somebody makes a decision.

But most people, and it's one of the reasons I really wanted to work with you, most people stop at that point.

And that is one of the benefits for the way we've broken this down and rebuilt it.

Right.

It drives me insane at the moment of this I'm sorry to anyone.

I'm not educated on this.

It's just my opinion.

But again, it comes down to this aggressive use of being able to reframe pronouns to me.

And I understand I don't understand the subject.

So I'm sure there's people that have researched it better.

And part of that whole process, and none of it's really going to work without it, is if we don't get really, really comfortable with being brutally honest with ourselves, right? I

But it sounds like we're close to it with the

percentage.

I don't see how it could not happen because when the amount of money that's been invested in this by sovereign wealth funds, by some very, very large people, sounding like a cynic, but they're not the kind of people that lose those bets.

You know, Facebook was invested in for billions before it turned a profit.

And when you're in for a billion, you don't go, oh, well, never mind.

You put in the next hundred million until you lead to societal change.

You know, like, for example, ChatGPT and Claude, for every $20 user, it costs them $200.

The other thing, as AI continues to grow, and this is something that you also teach, the ethical part of AI, how does that play

Hmm.

Because they don't have a defensible advantage.

Louis Vuitton is still persuading people that a handbag is worth $20,000 when it was put in a sweatshop, and, and no one's hiding the fact that it was created in the same place that creates a $10 bag, but for some reason it's worth $20,000.

And Walmart is making more money than ever in the middle of the dot-com era and the dot-com boom because they've taken every cent of cost out of the transaction.

So it, it seems to me that the very, the, the, the smallest unit economic businesses and the largest economic unit businesses seem to be doing fine.

But Bed Bath & Beyond, gone.

Pottery Barn, gone.

Yeah.