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Peter Sung Kyu Kim

Cambridge PhD biochemist, founder of tuition company Veribera and creator of FutureMap, a data-driven UK university and career guidance platform.

Oct 5, 2026

0:43
Thank you, and welcome to "Global Student Voices." What are they, as, as a counselor, somebody who's seen this with 400 families, what are they putting too much weight in, and what are they under-weighing? What are they not putting enough value in?
1:00
Too much weight on what other people think still, and not, not enough weight on their child, children.
1:09
I mean, I think that's the simplest way I can put this, and in majority of the cases is what I see.
1:14
It's to do-- also to do with subjects as well, because a lot of the subjects have this, some sort of pedestal of looking amazing for other people.
1:24
You know, like in Korea, you either become a doctor or a lawyer or engineer.
1:30
You don't have any other choice.
1:31
If you, if you say you want to become an artist, which is exactly my case, actually.

11 MINS LATER

12:27
So describe to me the difference in terms of your interaction with the students and maybe, uh, the student's story of their success or movement.
5:35
What do you see as kind of among the missing pieces? What are families missing that are kind of leading to struggles?
5:45
Yeah, I mean, just from my experience is I mean, I would say experiences are such an important factor of what we do, because without this, I mean, I would I would I would have believed that just teaching a certain topic.
5:59
I would say that I was a good teacher because students understand and they say thank you all that at the end.
6:04
But then experiences are really invaluable because.
6:08
Coming back to your point, I wouldn't have thought that that missing piece was just information.
6:14
From the 10 years that I've taught and talked to different parents, et cetera, around the world, is that they would come to me and say, well, this is what I know.
6:24
But then I would say, well, where did you get the information from? It's either they've Googled.

9 MINS LATER

15:34
Can you talk just a little bit about what you've observed just in terms of what's the effect this is happening having on students

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