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Peter Sung Kyu Kim
Cambridge PhD biochemist, founder of tuition company Veribera and creator of FutureMap, a data-driven UK university and career guidance platform.
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Oct 5, 2026
The Career Mistake Parents Keep Making | Dr. Peter Kim | GSV S3 E19
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0:43Scott R. MartinHOST
Thank you, and welcome to "Global Student Voices." What are they, as, as a counselor, somebody who's seen this with 400 families, what are they putting too much weight in, and what are they under-weighing? What are they not putting enough value in?
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1:00Peter Sung Kyu KimGUEST
Too much weight on what other people think still, and not, not enough weight on their child, children.
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1:09Peter Sung Kyu KimGUEST
I mean, I think that's the simplest way I can put this, and in majority of the cases is what I see.
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1:14Peter Sung Kyu KimGUEST
It's to do-- also to do with subjects as well, because a lot of the subjects have this, some sort of pedestal of looking amazing for other people.
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1:24Peter Sung Kyu KimGUEST
You know, like in Korea, you either become a doctor or a lawyer or engineer.
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1:31Peter Sung Kyu KimGUEST
If you, if you say you want to become an artist, which is exactly my case, actually.
11 MINS LATER
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12:27Scott R. MartinHOST
So describe to me the difference in terms of your interaction with the students and maybe, uh, the student's story of their success or movement.
Stop Guessing About Your Child's Education: Data-Driven Learning with Dr. Peter Kim of FutureMap
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5:35Scott R. MartinHOST
What do you see as kind of among the missing pieces? What are families missing that are kind of leading to struggles?
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5:45Peter Sung Kyu KimGUEST
Yeah, I mean, just from my experience is I mean, I would say experiences are such an important factor of what we do, because without this, I mean, I would I would I would have believed that just teaching a certain topic.
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5:59Peter Sung Kyu KimGUEST
I would say that I was a good teacher because students understand and they say thank you all that at the end.
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6:08Peter Sung Kyu KimGUEST
Coming back to your point, I wouldn't have thought that that missing piece was just information.
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6:14Peter Sung Kyu KimGUEST
From the 10 years that I've taught and talked to different parents, et cetera, around the world, is that they would come to me and say, well, this is what I know.
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6:24Peter Sung Kyu KimGUEST
But then I would say, well, where did you get the information from? It's either they've Googled.
9 MINS LATER
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15:34Scott R. MartinHOST
Can you talk just a little bit about what you've observed just in terms of what's the effect this is happening having on students