
Peter Samuelson
American-British TV producer
2
APPEARANCES
2
PODCASTS
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Aug 18, 2026
799. ROKindness.org: Can Peter Samuelson Make Kindness Go Viral?
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Greg ColinoHOST
What did Kevin Smith's experience teach you about the potential hidden inside an everyday act of kindness, and what steps transformed that single moment from an inspiring story into a structured global initiative?

Peter SamuelsonGUEST
Well, I think first of all, the coincidence that his experience and my experience of random opportunities for kindness turned out to be the same thing, and we thought one and one might make three or 10 or 100.

Peter SamuelsonGUEST
Um, what had happened to Kevin is he left his wallet, uh, in a store, and he was just panicking, realizing that it had all his ID and credit cards and, oh, what a mess.

Peter SamuelsonGUEST
And there was a ring on the doorbell, and it was a young woman that he didn't know at all, and she said, "Here, you left this on the floor in the store." And he was so overwhelmed with gratitude that he...

Peter SamuelsonGUEST
Meanwhile, in one of my nonprofits, firststar.org, starting about a dozen years ago, I invented a course called Random Opportunities for Kindness, which I teach across the country in our 15 academies for teenage foster kids.

Peter SamuelsonGUEST
I usually teach it to 10th graders along the lines of you're walking down the street and there's an old lady fast asleep, and she's in rags.
24 MINS LATER

Greg ColinoHOST
If you could give your younger self one piece of advice about using influence responsibly, what would it be?
ROK the World: Creating A Culture of Kindness, One Opportunity at a Time with Peter Samuelson
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Peter SamuelsonGUEST
I think one of the ironies of being of a certain age, that would be me, is you eventually work out what you're good at.

Peter SamuelsonGUEST
You work out by pattern recognition, I'm never going to be a concert pianist, and I can't dance, and various other long list of things that I'm no good at all, but I'm great at doing some things.

Peter SamuelsonGUEST
And one skill set, one CIS Roebuck toolkit is the one that I've honed as a film producer.

Peter SamuelsonGUEST
What is making a film? What is being a film producer? It's the ultimate entrepreneurial startup, because every film has a new script that isn't the same as any other script you ever turned into a film, and it's all about the same...
23 MINS LATER

Candice SnyderHOST
How can I make a difference? So how can them getting involved in random opportunities of kindness start to change all that?