They're gonna extract that from the consumer.

Yeah.

These are basically cash cows for these pension funds, and they, they're... they've been wanting them for some time.

They, they asked the previous Prime Minister, Justin Trudeau, to do it, um, and he declined because it was so hugely unpopular with the public.

Sticking with airports and airlines for one second.

So one other thing that kind of occurred in this space since last we spoke was, I think it was back in the spring economic update, the Carney government dis- uh, mentioned that they were going to start doing something about this huge backlog of airline passenger complaints, which I think is up to close... a- almost at 100,000 now.

Some of these complaints are apparently taking, like, three years to resolve.

That's, that is a vulnerability, and I'm surprised, uh, it's not becoming more, uh, i- in the conversation, but I suppose it's partially just because, you know, the Trump stuff, everything else is so dominant that there isn't a lot of-

Have you found that there are advantages to having an accent or that non-native speakers bring to their communication maybe through the focus of the specific words or the way they speak versus those who don't have an accent in a given environment?

Or who don't have the accent of the majority in the specific group? Absolutely, and I love the framing of this question around the advantages that non-native speakers have because so often they come to the table thinking it's a disadvantage to have an accent when they're speaking.

And so I think what's fun about that is that when you think about multilingual speakers, 75% of people in the US and Canada and Australia and Great Britain don't speak another language.

And so when you've got multilingual speakers, their skills in being able to code switch between language and cultures and being able to be more intentional, which is part of your question, I think, about that focus that they have about the language choice that they're having, is really profound.

And I think it's up to native speakers to recognize that non-native speakers are doing a hell of a lot more work in the workplace than native speakers are.

We tend to take our proficiency in English for granted.

We don't think about how we use it.

Can you give me an example or two of maybe an activity or a thing you would coach people to do to really touch on that?

You know, perhaps you just answered it by saying they, they're too big to care, but, but what's driving some of this, at least at, at a more granular level? You know, is it billing issues, service issues? Is this about the post-merger integration, or is it basically all of the above?

Yeah.

So the numbers that were released last week, they were, uh, these, this was the CCTS's midyear update, and I, I believe it, it was covering, uh, was it August, the begi- the beginning of August 2025 to, uh, the end of January this year, I believe it was.

And, um, so those numbers actually come on top of three, um, th- three record numbers or, or, or three annual reports by the CCTS showing record complaints three years in a row.

Um, I had s- the CCTS commissioner, Josée Vidal Thibault, on my podcast in January, and we talked about those three straight years of record, uh, complaints, and, uh, uh, her explanation of it was thatUh, she believes people are becoming more, or people are just generally more sensitive to telecom issues now because of the larger cost of living crisis.

Uh, and I, and I do think that that's part of it, you know.

The people are very aware of what they're spending on everything and, and they're becoming very sensitive to any sort of price increases, whether it's groceries, whether it's telecom bills, et cetera.

Is there, are there policy levers that they still haven't pulled, or is the practical answer that, you know, we saw this coming, and so, you know, you made your bed, and we're, Canadian consumers are basically gonna have to lay in it?