Would you agree with that? And if it is to do with that, how do we counter that misinformation? How do we bring that forward? I

mean, if I look back at my life, there are certain times where certain parts of what you might call social justice are more prevalent than others.

You know, I first got involved in politics with the peace movement and we genuinely believed that nuclear war was going to kill us all.

You remember programs like Threads? You know, that scared the bejesus out of everybody.

Sorry, Keith.

But it was, that was good.

And I think that climate did become an issue when Al Gore made that wonderful film, which I think was very good climate communication.

Is it an even contest? Is there any hope? I mean, I know you're an optimistic and hopeful person, but do you ever feel as if this is a struggle that we're up against, you know, the impossible?