How do you go about finding out what that gap is? Are you talking to people out in the community before you do the project? How does that work?

That's a good question.

So now with AI, AI works really easily because AI will go into channels that you and I don't even go into.

So I use Reddit probably for super niche research on things for consumable, maybe a tent or I'm a camper or hammocks or something like that.

But other than that, I don't really go to Reddit.

But AI will go through channels that I don't go to.

I'll start with AI today.

What are you finding that landscape like now, trying to acquire the funds to do a project?

But tell us a little bit, whereabout, where is Miami County? Uh, well, you said Kansas, but where in Kansas, and talk a little about, a little bit about the organization.

Yeah, Miami County is a smaller county about an hour south of Kansas City.

It's where I grew up.

Uh, maybe seven town cities.

I should know that, but, uh, I grew up in a small town called Osawatomie, which is, if you're into history, that's where John Brown the abolitionist from.

Uh, famous show on Amazon Prime with Ethan Hawke not too long ago about John Brown.

And, uh, and Peola is kind of the, the heart of it.

Would you talk a little bit about that? Why was that important? What was it, first of all, and why was that important?

We have so much cool stuff that people want to see, but we have this problem that is getting this content out through storytelling or through other ways, right? What are some of the techniques and processes that you put in place to help companies tell their story in the public setting?

Yeah, this is, I think, probably the area where I feel like I can give the most amount of strategy and advice and help you avoid making mistakes.

Because before you think about distribution...

Go back and then think about your goal.

I see people pull up a camera and start recording, but they haven't worked on the narrative or the story arc.

And just make it even simpler.

What is the question that you want to answer or help somebody else answer before you start filming? Otherwise, you're just going to be putting out a whole bunch of fluff or a whole bunch of content that nobody really wants to consume.

What's kind of the next step after that?