How do you think of those stories and how do you relate them to those principals? What's your process that you use because you become a really great writer?

Hmm.

I guess I just think about what resonates for me and what, it's actually something you coached me on, what value I can add.

I think a lot of this on LinkedIn, you see this, like a lot of founders or business coaches and things like that, where it's kind of like these updates of success or this, I don't know, it's like this, you feel the self-promotion in it.

And I think one of the ethos that I just decided, because that doesn't work for me.

It doesn't work for me as a person energetically.

I feel icky inside doing that.

How did you triangulate those