you could do

both.

You know, unit growth, we've talked about whether that's building new hotels or converting existing hotels, whereas rev par is really about ensuring that you are capturing the demand that you have at the highest quality revenue possible.

So I think about it as demand growth or demand generation versus demand capture.

And of the two, I think that demand capture is relatively underutilized.

And we've talked about the high interest rate environments, economic environment that makes it more challenging for that footprint growth to necessarily come through.

So we've already covered that.

How many of these can you do before the execution starts to suffer? How do you prioritize these?

you could

do both.

Unit growth, we've talked about, whether that's building new hotels or converting existing hotels, whereas rev par is really about ensuring that you are capturing the demand that you have at the highest quality revenue possible.

So I think about it as demand growth or demand generation versus demand capture.

And of the two, I think that demand capture is relatively underutilized.

And we've talked about the high interest rate environments, economic environment that makes it more challenging for that footprint growth to necessarily come through.

So we've already covered that.

How many of these can you do before the execution starts to suffer? How do you prioritize these?