Um, tell us, is it true in the strategy case, or is it not?

It's not really true.

The same principles from Shweta really apply to RX, maybe in different weightings, but they, um, they, they apply equally, and particularly the deep understanding of customers.

Um, at RX, we have exhibitions all over the world in more than a hundred different industry segments.

So it's really, really important that we understand for each of those exhibitions what our customers need within their own industry context, in their own geographical part of the world.

And at every exhibition, we have two sets of customers.

We have buyers and sellers who we've formed together in a marketplace, so we actually need to, need to understand both sets of customers.

Give me some examples please of times when you really have to say no because it doesn't stay within the same strategy.